Who We Are

Christina Lo Duca is a seasoned and innovative PR and Creative Marketing & Branding Strategy professional with over 15 years of experience spanning the entertainment industry, from music, sports, and TV & film to fashion and social impact. Her journey began in 2008 with an internship in the music department of the Jimmy Kimmel Show, where she facilitated bookings for rising stars like Lady Gaga and Kanye West.

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In 2010, Christina launched her PR career at Anderson Group Public Relations, representing film and TV talent as the assistant to the company president. Her talent for identifying emerging talent quickly propelled her to head of new business development. She then transitioned to EAG Sports Management, where she represented NFL and NBA stars before moving to FYI Brand Group. There, she honed her skills in music PR, working with some of the world’s biggest hip hop, pop, and R&B artists. Christina’s tenure at FYI Brand Group was marked by her instrumental role in launching critically acclaimed Grammy-winning artist Anderson .Paak, solidifying her reputation as one of the industry’s leading publicists.

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Christina is known for being a strategic thought partner and co-creator with her clients, offering tailored brand positioning and creative, thought-provoking storytelling that aligns with each client’s unique goals, whether they are independent or signed. Most recently, she served as the head publicist at UMG’s revived Geffen Records, where she broke three artists, all of whom landed on Billboard’s Hot 100 and XXL Freshman Class within two years. Her results are unmatched, having launched over 30 albums and overseen numerous Grammy campaigns, brand partnerships, award show performances